With the rise in online marketing, businesses now have a range of options to support their advertising campaigns. Digital advertising tools, such as the Google Display Network, offer highly effective targeting, flexible costs and an extensive reach.
Get seen by the right audiences
Advertising using the Display Network provides you with a range of targeting options, ensuring your ads get seen by the right people, in the right place. With the Display Network, you can target audiences based on their demographics, their location, interests and the keywords they use. Additionally, you can select specific websites and apps where you want to place your ads – otherwise known as managed placements. This detailed targeting allows you to get your ads in front of those who may be interested in your product or service, and ensures you don’t waste your money on those who are not.
Don’t be forgotten
With the Display Network, you have the option to target your ads to those who have previously visited your website or interacted with your business, “reminding” them about your brand. By advertising to those who have already shown an interest in your brand, you increase your chances of conversion, and get more bang for your advertising buck.
Catch the user’s attention
The visual and interactive nature of display ads does wonders for facilitating brand awareness. With display ads, you can use graphics, video and audio to convey your message to audiences. These unique formats help your ad to stand out and grab the user’s attention to a greater extent than a traditional text ad. Additionally, video presents a great opportunity to promote your product/services and put your message out there.
Get value for money
One of the biggest benefits of the Display Network is that it’s extremely cost-effective. You only pay when someone clicks on your ad or sees your ad, meaning you only pay for results. Additionally, you can determine how much you spend by setting a daily budget. If you’re working with skilled AdWords professionals, your campaign will be optimized so that your cost per click will decline over time. As a result, you will see more traffic without needing to increase your budget!