Since its inception in 2012, Google Shopping has become a highly effective marketing channel for E-Commerce businesses. By tapping into the increasing number of online searches, Google Shopping exposes your brand and your products to a range of potential buyers, bringing you high-quality website traffic and potentially more sales.
What is Google Shopping?
Google shopping is a service which allows advertisers to display their inventory to people searching for relevant products.
These ads appear just above the organic search results, and they consist of a product image, price and business name. When a user clicks on one of your ads, they will be directed to your online store where they can find out further information about the product and potentially make a purchase.
The great thing about Google Shopping ads is that you only pay when someone actually clicks on your ad, meaning you only pay for results. You also have full control over how much you spend as you can set a daily limit.
What are the benefits?
Put your product in the spotlight
The higher your website is positioned in the search engines, the more likely users are to click on it. In fact, 95% of searchers don’t look past page one of the search results. Google Shopping ads are featured at the very top of the search results, putting your products and your brand within some very valuable real estate. Your ad will be the first thing the user sees when searching for relevant products, increasing your chances of conversion.
Get better qualified leads
These ads provide a product image and price, giving users a good understanding of the product before clicking through to the website. As a result, users who click on the ad will generally have a high intent to purchase. This is because people who search for specific products are generally further along the line in the purchase funnel.
Grab the user’s attention
By nature, people are visual and we’re attracted to images. Visuals act like a magnet to draw people in – this is why Shopping Ads are so effective. Additionally, visual content lets consumers see for themselves what you’re offering. Instead of simply telling customers what’s in store for them, you get to show them, which helps build trust in your brand.
Better return on investment
Many advertisers experience significantly higher click-through rates (CTR) with Google Shopping ads compared to text ads for shopping-related searches. In many cases, Google Shopping ads receive double or triple the CTR of regular text ads. This improved CTR also reduces your cost-per-click (CPC). The combination of increased CTR and lower CPC will be sure to improve your return on investment.
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