Why Landing Pages Are Essential to Your Marketing

What is a landing page?

A landing page is a web page where traffic is sent specifically to prompt a certain action. Whilst homepages are designed to help visitors learn more about the company, landing pages are designed solely to generate leads or convert visitors to customers. Unlike homepages, landing pages generally don’t provide navigation to other pages. Their goal is to make visitors respond to the call-to-action.

What are the benefits of a landing page?

Targeted messaging

Homepages promote multiple messages at once, which can be quite distracting to the user. Landing pages, on the other hand, generally promote a single product or service, and provide one call to action. This is a great way to keep the customer focused on the designated product/service, and keep them on track during the purchasing process.

Lead generation

Landing pages are often used for lead generation and will contain a form that asks for a user’s information (e.g. name, email address, phone number, company). Lead generation forms benefit both the buyer and the seller. The buyer is able to request information from businesses about their products/services, and the seller is given the opportunity to pitch themselves to someone who has already shown an interest.

Gain insights

By using analytics to track your landing page’s performance, you can produce valuable insights. You can identify which landing pages are being clicked on the most and which are driving more conversions. You can use this knowledge to optimise your landing pages to improve their overall effectiveness.

Improved SEO

Having one or multiple landing pages means your website will have more pages indexed in search. Google loves fresh content and will reward you for it. When you publish new content, you present even more opportunities for your website to contain relevant keywords, increasing your chances of ranking.

Build your landing page with Yodle

Our team of specialists goes through a series of steps to create an engaging landing page that converts. These include:

    1. Setting up a goal for your landing page, based on what action you want your visitors to take (e.g. filling in a lead generation form).
    2. Researching your competitors and using this information to establish your company’s point of difference.
    3. Determining and researching your audience, in order to include the right type of triggers and call to actions.

Tracking and analysing the results of your marketing campaign once your landing page has been published. We use these insights to make adjustments and increase conversions.

Generate leads and convert customers with an engaging and informative landing page from Yodle.