How Email Marketing Can Benefit Your Business

Email marketing is a cost-effective way to reach customers in a place they visit nearly every single day — their inbox. When used correctly, email represents a way to effectively reach current customers and prospects in a targeted way.

If you are not yet taking advantage of email marketing, here are 5 benefits that will convince you to get started.

1. Targeted

You can control who receives your emails by segmenting your contacts based on their lead status, demographics, location and other factors. When a customer receives an email from you that addresses their specifics needs and desires, they are more likely to invest in your products or services.

2. Brand Awareness

Every time you send out an email, you expose your brand to more potential customers. Even if someone is already familiar with your brand, the regular exposure will help you stay in their mind and build credibility. This means that when a customer is in need of relevant products/services, you stand a better chance of being the business they turn to.

3. Shareable

Your subscribers are able to share your promotions with friends by simply forwarding the email. By sending out quality emails, you can turn subscribers into brand advocates who can help grow your audience.

4. Measurable

With email marketing you have access to valuable metrics, including delivery rates, open rates, click through rates and subscriber retention rates. These metrics allow you to analyse the success of your campaign, and optimise your future campaigns.

5. Cost Effective

One of the greatest advantages of email marketing is its affordability. It is significantly cheaper than more traditional marketing channels such as billboards and television. Also, unlike printed newsletters, there are no print costs and no postage fees.

Get started with Yodle…

Here at Yodle, we create well-designed email templates with engaging content that will help you retain your customers and increase your revenue. Our team of digital experts uses a range of marketing tactics to improve your email open rate and attract new subscribers.

All our email campaigns are highly personalised and targeted to your specific audience. Our email marketing software gives us all the statistics we need to segment your email lists and ensure your subscribers are receiving targeted emails relevant to their needs.

For an organised and effective email marketing strategy and campaign, give the team at Yodle a call.