When it comes to marketing your business, one thing is for sure: it’s going to cost money.

This might not matter if you are a major brand who brings in millions annually. But if you’re a small business whose profits aren’t quite so remarkable, then you probably don’t have a huge amount of cash allocated to your marketing budget.

So how do you  market your business effectively  without breaking the bank? The answer might surprise you: Facebook.

Facebook is so much more than a platform for connecting with friends and family. It also provides businesses with the opportunity to deliver budget-friendly advertising campaigns to their target audience.

Here are four indisputable reasons why your business needs to take advantage of Facebook advertising:

Let’s face it – nearly everyone has a Facebook account, and some people spend a ridiculous amount of time on the platform. In fact, Facebook has 1.85 billion users and the majority of these users check Facebook multiple times per day. Contrary to popular belief, social media isn’t just for millennials; 65% of adults over the age of 65 use Facebook.
Facebook is simply too popular for businesses to ignore. This platform has a massive and engaged user base who log in several times a day, every day. Amongst this pool of people are your future customers.

Facebook is one of the most targeted forms of advertising out there, allowing you to reach a highly defined audience. It provides advertisers with a plethora of targeting options, such as age, gender, location, interests and behaviour. It also offers targeting options you may have never heard of, such as life-event targeting, custom audiences and lookalike audiences. With so many targeting options available, advertisers can ensure that their budget is spent only on relevant audiences, so that they can get the most value out of their ad spend.

One of the greatest benefits of Facebook advertising is its remarketing capabilities. Remarketing is a type of technology that lets you advertise to people who have already visited your website or used your mobile app. The biggest advantage of remarketing is that you get to show your Facebook ads to people who have already shown an interest in your product or service. Converting first time visitors takes time. Converting those who are already familiar with your brand is a lot easier. With remarketing, you can expect a lower overall cost per customer acquisition, and a lot more bang for your buck.

When it comes to Facebook advertising, you will not be left guessing. The results of your ad campaigns are highly measurable and are laid out clearly in front of you.
For example, you will see metrics like:

• Impressions: The number of times your ad was shown.
• Reach: The number of users who saw your ad.
• The number of actions people took, such as clicks, page likes, engagement, comments and shares.
• Cost per Click, Cost per Like and Cost per Conversion.

These metrics will help you understand your ad’s performance and measure ROI. You can see exactly what you have spent and what you are getting out of it. You can use this knowledge to optimise your campaign for better results.

So, it’s settled: Facebook advertising is way to go for targeted and cost-effective marketing. For a successful Facebook campaign executed by professionals, sign up for Yodle’s Social Media services.