Local SEO is the process of increasing a website’s visibility for Local & Mobile search. The number of searches on a mobile device or tablet, now exceed both desktop and laptop queries. With 4 of 5 consumers using Search Engines to find a Local Business, the business’s address, hours of operation and directions, a fully optimized Google My Company profile and Local SEO strategy are paramount. It should also be noted that consumers who search via a mobile device, will often purchase what they are looking for, within a few days.
Why Local Search Engine Optimization?
Local Search Engine Optimization is an opportunity for businesses in a city, town or community to get found when searchers are looking ”locally” for their products or services. Local Search can drive a tremendous amount of website and in-store traffic which can positively impact a local business’s bottom line.
What does Local SEO look like?
Typically, when you search via mobile or desktop & laptop, for a product or service that is location specific, the search engine results pages or SERP’s will serve a result similar to what you see in the following screengrab;
Local Search Results
Local search results are top of the page (below the pay-per-click ads) and include a map, business name, business category, distance & directions to the business from your current location, address, phone number… including a click-to-call feature on smartphones, business hours, and reviews. Your Google My Business profile will also provide you with insights on local engagement, including site visitors, phone calls and more.
How long does Local SEO take?
Local Search Engine Optimization can take 3-6 months. Google relies on a variety of signals such as local citations, number, and quality of nearby directory listings, NAP’s (name, address & phone) consistency, duplicate profiles and much more. Image file names and images are also a huge factor when it comes to ranking in regional search results often referred to as a map pack listing or Search engines map listing.
Having difficulty getting found locally? Call us at 0800001285 or schedule a free consultation.
Yodle offers a full suite of SEO Services. The reason for this is simple… there are hundreds of variables that have to work together, which in turn drive visibility and high ranking in the organic and local search results pages or SERP’s.
For instance, Google’s algorithm has over 200 variables or indicators. Some of the variables or signals include Keywords, On-page elements or website optimization, Off-page SEO which is also known as site trust & authority, content & content optimization, technical SEO, SEO Audits and more. In the preceding and following webpages on our web site, we’ve made an effort to explain how these variables work together, however, we also realize that in some cases, we may provide more questions than answers. Should you have any queries and wish to speak with an SEO Expert, simply call us at 1-888-232-6036 or routine a free and informative consultation.
Do you need SEO Services?
Would your website benefit from any of our Search Engine Optimization Services? If you’re having difficulty getting results from your present SEO Campaign, the answer is likely yes! It’s also likely that some of the 200 variables that interact to increase your website’s visibility are simply inadequate or the SEO checklist is incomplete. If you think we can help, give us a call at 0800001285 or plan a free consultation.