Blog & Resources

The recent rise of live video has given businesses a powerful new tool to add to their marketing mix. With the introduction of Facebook live, Twitter Live and several other competing platforms, businesses such as BuzzFeed, Dunkin Donuts, and others are using live video to humanize their brand and stand out amongst the rest. Live video possesses a kind of “in the moment” value that recorded videos do not. It is interactive and allows audiences to experience something immediately and vicariously.
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Since its inception in 2012, Google Shopping has become a highly effective marketing channel for E-Commerce businesses. By tapping into the increasing number of online searches, Google Shopping exposes your brand and your products to a range of potential buyers, bringing you high quality website traffic and potentially more sales.
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Social media is a vital tool for increasing brand awareness and building customer loyalty. However, it can just as easily be a liability to your business if it is not used appropriately. Whether it’s a misguided tweet, an offensive image, or a hacked account, mishandled social media can lead to massive PR disasters which can leave even the biggest company feeling humbled. Here are some of the top corporate social media fails in recent times.
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A few years ago, the internet was a profoundly different place from the immense communication hub we know today. Businesses were not interacting with their customers online, instead, they were advertising themselves to a passive audience. However, the situation has changed dramatically. Nowadays, online conversations between businesses and customers have become the norm, and the voice of the customer is louder than ever.
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Although your marketing strategy should ideally incorporate both Snapchat and Instagram, limited time and resources may make it difficult for you to juggle both. Despite the massive success of both platforms, the question remains. When it comes to marketing your business, which is better for you: Snapchat Stories or Instagram Stories?
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Email marketing is a great way to connect with your target audience in a highly personal way, and help your business grow. However, amongst so much competition, it is vital that businesses make their email campaigns unique and attention-grabbing, to avoid having them be ignored or even deleted.
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When it comes to building a new website, one of the most important aspects is often the most overlooked – UX. UX stands for User Experience and refers to the emotions and perceptions a person feels when interacting with a digital product, such as a website or an app.
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Just over a year ago Pokémon Go exploded onto the international scene. Streets around the world became crowded with smartphone-carrying people of all types, on a mission to “catch em all”. The idea of merging fantasy with reality and capturing monsters in the real world through your phone was just too unique and exciting to resist.
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Which is better for driving traffic to your website – SEO or AdWords? This is an ongoing debate amongst business owners who are looking to invest money in online marketing. When done correctly, both SEO and AdWords can get you in front of your target audience for your selected keywords. However, each has its own respective pros and cons.
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Designing a good logo is easy, right? Wrong. A logo is a visual representation of your brand. It can have a huge impact on people’s perception of your company and your product, and therefore it needs time and consideration. Let’s face it, putting your brand’s name in a square is simply not going to cut it. If you are looking to design a logo for a new company, or give a company’s existing logo a makeover, here are some tips to make it unforgettable.
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