Blog & Resources

Choosing your Domain Name is very similar to choosing your company name, it’s an extremely important part of your business setup process. When choosing a domain name there are many factors to be considered, not only choosing a name that reflects your business, but one that is easy to find and easy to promote.
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Digital Marketing is a fast-changing field and if you don’t pay attention, you can easily get left behind. In case you haven't been keeping up, here is a new concept you need to familiarise yourself with: influencer marketing. An Influencer is a user on social media who has established credibility in a specific industry and has the ability to exert influence over their followers. An influencer generally has a large following whom they can persuade thanks to their authenticity and authority.
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2018 has seen a rise in brands turning to 360-degree videos for bold and cutting-edge advertising campaigns. Brands across a range of industries have been using 360-degree videos to advertise themselves, and the results have been nothing short of spectacular. Recently BMW released an interactive 360-degree film to advertise the new BMW M2 Coupe. The film titled “Eyes on Gigi” shows model Gigi Hadid climbing into one of five blue M2 Coupes, which then take off down a runway.
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The recent rise of live video has given businesses a powerful new tool to add to their marketing mix. With the introduction of Facebook live, Twitter Live and several other competing platforms, businesses such as BuzzFeed, Dunkin Donuts, and others are using live video to humanize their brand and stand out amongst the rest. Live video possesses a kind of “in the moment” value that recorded videos do not. It is interactive and allows audiences to experience something immediately and vicariously.
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Since its inception in 2012, Google Shopping has become a highly effective marketing channel for E-Commerce businesses. By tapping into the increasing number of online searches, Google Shopping exposes your brand and your products to a range of potential buyers, bringing you high quality website traffic and potentially more sales.
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Social media is a vital tool for increasing brand awareness and building customer loyalty. However, it can just as easily be a liability to your business if it is not used appropriately. Whether it’s a misguided tweet, an offensive image, or a hacked account, mishandled social media can lead to massive PR disasters which can leave even the biggest company feeling humbled. Here are some of the top corporate social media fails in recent times.
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A few years ago, the internet was a profoundly different place from the immense communication hub we know today. Businesses were not interacting with their customers online, instead, they were advertising themselves to a passive audience. However, the situation has changed dramatically. Nowadays, online conversations between businesses and customers have become the norm, and the voice of the customer is louder than ever.
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Although your marketing strategy should ideally incorporate both Snapchat and Instagram, limited time and resources may make it difficult for you to juggle both. Despite the massive success of both platforms, the question remains. When it comes to marketing your business, which is better for you: Snapchat Stories or Instagram Stories?
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Email marketing is a great way to connect with your target audience in a highly personal way, and help your business grow. However, amongst so much competition, it is vital that businesses make their email campaigns unique and attention-grabbing, to avoid having them be ignored or even deleted.
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When it comes to building a new website, one of the most important aspects is often the most overlooked – UX. UX stands for User Experience and refers to the emotions and perceptions a person feels when interacting with a digital product, such as a website or an app.
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