Microsoft Advertising (former Bing Ads) reported in 2016 alone they received 160 million unique searchers, (59 million not reach on Google), with 5 billion monthly searches, and 31% market share. These are figures not to be ignored and a massive platform to reach potential purchasers not searching on Google.
Bing Ads is a perfect platform for businesses with a tighter monthly media spend budget, as well as being a perfect compliment for business wanting to scale and expand their reach to more high-intent purchasers on a massive untapped network.
Our PPC strategists have consistently recommended and incorporated Bing Ads into our clients marketing mixture and have consistently shown an increase in volume of conversions at more lower rates than a more competitive Google AdWords space.
