Microsoft Advertising

Micrsoft/Bing Advertising is the second most popular Search Engine Marketing (SEM) platform, (led only by Google AdWords), which is a PPC advertising solution that enables businesses to reach high-intent purchasers across the Bing and Yahoo search engines and network.

While some businesses may be reluctant to allocate their advertising budget on the second most popular search engine, savvy businesses and major brands all advertise on Bing Ads, and for great reasons. Bing and Yahoo search engines represent the second and third most used search engines in the United States, and their networks should not to be ignored. Bing Ads represent a massive reservoir of untapped potential for many businesses, often at much lower CPA rates than Google AdWords. Including Bing Ads into your marketing mixture can increase visibility to potential customers that you may miss out on limiting your marketing efforts to Google alone.