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With nearly 2 billion users every month, Facebook is the world’s leading social media network with a massive potential for your business to reach your target audience. In addition to Facebook, Instagram, (which is also a part of the Facebook Ad’s network), has 500 million active users a month to further your potential reach.
Facebook Ads is a powerful platform but comes with many challenges, as the sheer size and scope of their network requires skilled SMM and PPC experts to help build successful campaigns and to help identify, define, and target your audience to drive quality leads and ensure that businesses are utilizing their advertising budgets as efficiently as possible.
Advertising on social media networks have become an essential component for many business’s overall marketing efforts. With the average individual actively browsing across the web and engaging daily across various platforms, Facebook and Instagram being two of the most frequently visited social media platforms globally, it’s inherently clear that having your brand’s presence on the world’s leading social media platforms can help ensure your brand’s messaging is reaching them consistently throughout a given day, increasing your chance of driving high-intent purchasers, quality leads and conversions.
Implementing a social media strategy will greatly increase your company recognition since you will be engaging with a broad audience of customers.
The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilising social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.
Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor.
Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them.
When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible.
To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority.
Goal setting is a staple of all marketing and business strategies. Social media is no exception.
Just because a network has billions of users doesn’t mean it will have a direct contribution to your brand’s objectives.
We build engaging content for your social channels. This content, whether a video, Instagram post or simple Tweet will all ladder up into your business objectives.
Once we have a good understanding of which content is driving the most engagement, site visits and conversions, we use that knowledge to increase your success.
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