Who is Generation Z? Generation Z are Post-Millennials, which typically refers to anyone born after the mid to late 1990s. They have now been recognised as the next consumer powerhouse and are expected to account for 40% of all consumers by 2020.
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SEO is a tough market; the competition is high and everyone is vying for a spot on page one. With all of the regular updates and changes Google makes to their algorithms, it can be such a frustrating and confusing job to try and keep your keywords ranking high.
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Should your website have a blog? The answer is a definite YES. Having a blog is one of the most effective ways to advance your business online. Blogging on your company’s website is ideal for capturing and nurturing leads, as well as turning them into customers. By developing valuable content that can be consumed and shared amongst your target audience, you will be sure to see an increase in sales and brand visibility.
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A landing page is a web page where traffic is sent specifically to prompt a certain action. Whilst homepages are designed to help visitors learn more about the company, landing pages are designed solely to generate leads or convert visitors to customers. Unlike homepages, landing pages generally don’t provide navigation to other pages.
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