Who is Generation Z? Generation Z are Post-Millennials, which typically refers to anyone born after the mid to late 1990s. They have now been recognised as the next consumer powerhouse and are expected to account for 40% of all consumers by 2020.
SEO is a tough market; the competition is high and everyone is vying for a spot on page one. With all of the regular updates and changes Google makes to their algorithms, it can be such a frustrating and confusing job to try and keep your keywords ranking high.
Having a blog on your website is a great tool to use to market your business. And promoting your latest blog post through your social media platforms is a great way to get the word out! Here we look at a few key ways you can do this.
You’ve designed and launched an amazing website, now comes the hardest part of the process; getting visitors to your site! Here we have devised a simple checklist to help you understand how to optimise your website and get it ranking high on Google.
You have a website already so why do you need a landing page? What even is a landing page? Here we take a more in-depth look into the basics and why it could be a great idea for your business to start using one!
One of the biggest misunderstandings that we come across in our industry, is that content marketing and blogging are the same, but in fact, there are several differences that make them unique, here we take a look at what they are and the benefits of both.
Should your website have a blog? The answer is a definite YES. Having a blog is one of the most effective ways to advance your business online. Blogging on your company’s website is ideal for capturing and nurturing leads, as well as turning them into customers. By developing valuable content that can be consumed and shared amongst your target audience, you will be sure to see an increase in sales and brand visibility.
A landing page is a web page where traffic is sent specifically to prompt a certain action. Whilst homepages are designed to help visitors learn more about the company, landing pages are designed solely to generate leads or convert visitors to customers. Unlike homepages, landing pages generally don’t provide navigation to other pages.