Digital Marketing is a fast-changing field and if you don’t pay attention, you can easily get left behind. In case you haven't been keeping up, here is a new concept you need to familiarise yourself with: influencer marketing. An Influencer is a user on social media who has established credibility in a specific industry and has the ability to exert influence over their followers. An influencer generally has a large following whom they can persuade thanks to their authenticity and authority.
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The recent rise of live video has given businesses a powerful new tool to add to their marketing mix. With the introduction of Facebook live, Twitter Live and several other competing platforms, businesses such as BuzzFeed, Dunkin Donuts, and others are using live video to humanize their brand and stand out amongst the rest. Live video possesses a kind of “in the moment” value that recorded videos do not. It is interactive and allows audiences to experience something immediately and vicariously.
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Social media is a vital tool for increasing brand awareness and building customer loyalty. However, it can just as easily be a liability to your business if it is not used appropriately. Whether it’s a misguided tweet, an offensive image, or a hacked account, mishandled social media can lead to massive PR disasters which can leave even the biggest company feeling humbled. Here are some of the top corporate social media fails in recent times.
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A few years ago, the internet was a profoundly different place from the immense communication hub we know today. Businesses were not interacting with their customers online, instead, they were advertising themselves to a passive audience. However, the situation has changed dramatically. Nowadays, online conversations between businesses and customers have become the norm, and the voice of the customer is louder than ever.
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Email marketing is a great way to connect with your target audience in a highly personal way, and help your business grow. However, amongst so much competition, it is vital that businesses make their email campaigns unique and attention-grabbing, to avoid having them be ignored or even deleted.
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