Blog & Resources

Who is Generation Z? Generation Z are Post-Millennials, which typically refers to anyone born after the mid to late 1990s. They have now been recognised as the next consumer powerhouse and are expected to account for 40% of all consumers by 2020.
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SEO is a tough market; the competition is high and everyone is vying for a spot on page one. With all of the regular updates and changes Google makes to their algorithms, it can be such a frustrating and confusing job to try and keep your keywords ranking high.
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Choosing your Domain Name is very similar to choosing your company name, it’s an extremely important part of your business setup process. When choosing a domain name there are many factors to be considered, not only choosing a name that reflects your business, but one that is easy to find and easy to promote.
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Digital Marketing is a fast-changing field and if you don’t pay attention, you can easily get left behind. In case you haven't been keeping up, here is a new concept you need to familiarise yourself with: influencer marketing. An Influencer is a user on social media who has established credibility in a specific industry and has the ability to exert influence over their followers. An influencer generally has a large following whom they can persuade thanks to their authenticity and authority.
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2018 has seen a rise in brands turning to 360-degree videos for bold and cutting-edge advertising campaigns. Brands across a range of industries have been using 360-degree videos to advertise themselves, and the results have been nothing short of spectacular. Recently BMW released an interactive 360-degree film to advertise the new BMW M2 Coupe. The film titled “Eyes on Gigi” shows model Gigi Hadid climbing into one of five blue M2 Coupes, which then take off down a runway.
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