Augmented Reality: Where physical and virtual experiences meet
Just over a year ago Pokémon Go exploded onto the international scene. Streets around the world became crowded with smartphone-carrying people of all types, on a mission to “catch em all”. The idea of merging fantasy with reality and capturing monsters in the real world through your phone was just too unique and exciting to resist.
Google AdWords vs SEO – Which is the better marketing investment?
Which is better for driving traffic to your website – SEO or AdWords? This is an ongoing debate amongst business owners who are looking to invest money in online marketing. When done correctly, both SEO and AdWords can get you in front of your target audience for your selected keywords. However, each has its own respective pros and cons.
Tips For A Killer Logo Design
Designing a good logo is easy, right? Wrong. A logo is a visual representation of your brand. It can have a huge impact on people’s perception of your company and your product, and therefore it needs time and consideration. Let’s face it, putting your brand’s name in a square is simply not going to cut it. If you are looking to design a logo for a new company, or give a company’s existing logo a makeover, here are some tips to make it unforgettable.
What the New 280 Character Limit on Twitter Means for Your Brand
Last month Twitter extended its character limit for tweets to 280 characters, resulting in a mixed response from users. Whilst some people celebrated the freedom this new limit allows, others complained that the extended limit would ruin Twitter’s unique selling point – its brevity.
Four Powerful Benefits of Blogging for Business
Should your website have a blog? The answer is a definite YES. Having a blog is one of the most effective ways to advance your business online. Blogging on your company’s website is ideal for capturing and nurturing leads, as well as turning them into customers. By developing valuable content that can be consumed and shared amongst your target audience, you will be sure to see an increase in sales and brand visibility.
The Launch of Facebook Local & What This Means for Businesses
Facebook has set its sights on being the next Yelp. The social media giant launched “Local” on Friday, a revamped version of its Events app. The new app provides users with information about events, local businesses, and places their Facebook friends have previously checked in to.
Here’s Why Your Business Needs to Invest in Facebook Advertising
When it comes to marketing your business, one thing is for sure: it’s going to cost money. This might not matter if you are a major brand who brings in millions annually.
4 Reasons Why You Shouldn’t Outsource Your SEO Overseas
If you own a business, it is likely that you have been contacted by some overseas “SEO Expert” who promises to get your site to the top of Google for a suspiciously low price. They guarantee first page rankings and excellent content at dirt cheap rates, leaving you wondering – is this too good to be true?
6 Ways to Distinguish an Amateur Web Designer from a Professional
Just like people judge a book by its cover, people will judge your business by its website. A poorly designed website will commonly be associated with low-quality goods and services, which is why it is vital that your business has a well-designed website built by a professional.