Google AdWords vs SEO – Which is the better marketing investment?

Which is better for driving traffic to your website – SEO or AdWords? This is an ongoing debate amongst business owners who are looking to invest money in online marketing. When done correctly, both SEO and AdWords can get you in front of your target audience for your selected keywords. However, each has its own respective pros and cons.

4 Reasons Why You Shouldn’t Outsource Your SEO Overseas

If you own a business, it is likely that you have been contacted by some overseas “SEO Expert” who promises to get your site to the top of Google for a suspiciously low price. They guarantee first page rankings and excellent content at dirt cheap rates, leaving you wondering – is this too good to be true?

SEO Demystified: How Search Engine Optimisation Works

Search engines know that the only way to gain people’s trust is by presenting them with high quality and relevant results for their search queries. To determine which web pages should be displayed for a keyword phrase, and in which order they should be displayed, search engines use automated robots called “spiders” to crawl through your site and collect information.