Blog & Resources

Should your website have a blog? The answer is a definite YES. Having a blog is one of the most effective ways to advance your business online. Blogging on your company’s website is ideal for capturing and nurturing leads, as well as turning them into customers. By developing valuable content that can be consumed and shared amongst your target audience, you will be sure to see an increase in sales and brand visibility.
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If you own a business, it is likely that you have been contacted by some overseas “SEO Expert” who promises to get your site to the top of Google for a suspiciously low price. They guarantee first page rankings and excellent content at dirt cheap rates, leaving you wondering – is this too good to be true?
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One of the smartest moves your business can make is establishing a presence on Instagram. With more than 800 million users, this social networking platform allows you to market your business to potential customers from all over the world. Whether you are new to Instagram, or simply need some extra advice, here are six Instagram marketing tips to help grow your business.
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A landing page is a web page where traffic is sent specifically to prompt a certain action. Whilst homepages are designed to help visitors learn more about the company, landing pages are designed solely to generate leads or convert visitors to customers. Unlike homepages, landing pages generally don’t provide navigation to other pages.
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There is no doubt that your retail business needs its own online store if it wants to hold its own against competitors. Having an E-Commerce website allows for businesses to break past the limitation of a brick and mortar store, and sell their products all over the world. It's allows you to reach a wider range of prospective customers, and grow your business in a cost-effective way.
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