Blog & Resources

Just over a year ago Pokémon Go exploded onto the international scene. Streets around the world became crowded with smartphone-carrying people of all types, on a mission to “catch em all”. The idea of merging fantasy with reality and capturing monsters in the real world through your phone was just too unique and exciting to resist.
continue reading
Which is better for driving traffic to your website – SEO or AdWords? This is an ongoing debate amongst business owners who are looking to invest money in online marketing. When done correctly, both SEO and AdWords can get you in front of your target audience for your selected keywords. However, each has its own respective pros and cons.
continue reading
Designing a good logo is easy, right? Wrong. A logo is a visual representation of your brand. It can have a huge impact on people’s perception of your company and your product, and therefore it needs time and consideration. Let’s face it, putting your brand’s name in a square is simply not going to cut it. If you are looking to design a logo for a new company, or give a company’s existing logo a makeover, here are some tips to make it unforgettable.
continue reading
Should your website have a blog? The answer is a definite YES. Having a blog is one of the most effective ways to advance your business online. Blogging on your company’s website is ideal for capturing and nurturing leads, as well as turning them into customers. By developing valuable content that can be consumed and shared amongst your target audience, you will be sure to see an increase in sales and brand visibility.
continue reading
If you own a business, it is likely that you have been contacted by some overseas “SEO Expert” who promises to get your site to the top of Google for a suspiciously low price. They guarantee first page rankings and excellent content at dirt cheap rates, leaving you wondering – is this too good to be true?
continue reading