Google Display Ads : New Way to Capture Leads
If you have a startup company which is ready to break into google ads for the first time or small business that has been running ads for a while, you might not have a massive budget to spend on advertising but either way you still need to get out something. Google search intent is one […]
How to get the best ROI from Facebook Ads
The algorithm that Facebook uses is designed to support relevant content. It is a rule that Facebook implements and adheres to with an iron fist. (And in case you’re wondering: Yes, it IS good for your business).
Is There A Difference Between Content Marketing And Blogging?
One of the biggest misunderstandings that we come across in our industry, is that content marketing and blogging are the same, but in fact, there are several differences that make them unique, here we take a look at what they are and the benefits of both.
Is 360-Degree Video The Next Big Thing?
2018 has seen a rise in brands turning to 360-degree videos for bold and cutting-edge advertising campaigns. Brands across a range of industries have been using 360-degree videos to advertise themselves, and the results have been nothing short of spectacular. Recently BMW released an interactive 360-degree film to advertise the new BMW M2 Coupe. The film titled “Eyes on Gigi” shows model Gigi Hadid climbing into one of five blue M2 Coupes, which then take off down a runway.
Live Streaming – The Latest Marketing Trend
The recent rise of live video has given businesses a powerful new tool to add to their marketing mix. With the introduction of Facebook live, Twitter Live and several other competing platforms, businesses such as BuzzFeed, Dunkin Donuts, and others are using live video to humanize their brand and stand out amongst the rest. Live video possesses a kind of “in the moment” value that recorded videos do not. It is interactive and allows audiences to experience something immediately and vicariously.
The Importance of Google Shopping For Your E-Commerce Business
Since its inception in 2012, Google Shopping has become a highly effective marketing channel for E-Commerce businesses. By tapping into the increasing number of online searches, Google Shopping exposes your brand and your products to a range of potential buyers, bringing you high quality website traffic and potentially more sales.
5 Email Campaigns to Inspire Your Marketing Strategy
Email marketing is a great way to connect with your target audience in a highly personal way, and help your business grow. However, amongst so much competition, it is vital that businesses make their email campaigns unique and attention-grabbing, to avoid having them be ignored or even deleted.
Here’s Why Your Business Needs to Invest in Facebook Advertising
When it comes to marketing your business, one thing is for sure: it’s going to cost money. This might not matter if you are a major brand who brings in millions annually.
How Email Marketing Can Benefit Your Business
Email marketing is a cost-effective way to reach customers in a place they visit nearly every single day — their inbox. When used correctly, email represents a way to effectively reach current customers and prospects in a targeted way.